Case study: Energy Systems Catapult
The objective…
A programme named Energy Launchpad International (ELI) was being run by the Energy Systems Catapult (ESC) to connect UK energy SMEs with business prospects and partners in India. Initial selections included 8 SMEs, and ESC sought local India-based support for finding potential business and partnership prospects, arrange meetings and introductions, gain knowledge and insights on the regulatory framework and business culture, and investigate the potential business strategies that the ELI participants might use to establish themselves in India.
The challenge…
India was a complete blue ocean strategy challenge for ESC in terms of how the ELI participants in the UK would engage with India to build meaningful B2B and B2G relationships at multiple levels and stakeholders to grow trade and investments. Also, they had limited understanding of the unique selling propositions for India market — be it businesses, sectoral strengths, technical know-how, or regulatory landscape.
The solution…
UKIBC helped ESC with on-ground implementation of ELI programme by undertaking tailor-made advisory and stakeholder engagement activity in terms developing market briefings for ELI participants, providing context on the opportunities in India, regulatory landscape along with identification of partners/opportunities and arranging virtual meetings with Indian companies.
The result…
Based on UKIBC support and successful engagement, 5 of the original ELI participants expressed a desire to receive additional and targeted support to advance their current strategies for the Indian market from UKIBC. Several ELI participants were successful in pursuing opportunities for pilot projects.
