TOP TIP for doing business in India


Today, India is one of the largest and fastest growing world economies, fuelled by the youngest global demographic dividends and one with ever more disposable income.

To tap into the India opportunity you need to create a personal connection.

When you find a right business partner, their local knowledge and presence can take you on a journey from humble beginnings to build a little market share to creating real brand recognition for you, creating options to evolve your business model over time based on success.


  • India is diverse and intricate

    India is an incredibly diverse market with 29 nation sized states. Its linguistic diversity is vast (380 different languages). Similar diversity can be found in food, climate, and local business customs.

    Knowing where and how to start, how wide your reach should be, also informs who your best business partner would be. Your partner’s role is to demonstrate that they understand what the best tailored market approach suitable for you is.

  • Pricing is the key to success

    While India is now the 3rd largest economy in the world in terms of Purchasing Power Parity (PPP), the purchasing power per capita is much lower than in
    advanced economies. The right partner will give your cost structure an edge, helping you save money on resources, trade and foreign exchange.

  • Regulatory knowledge is essential

    You need the right business partners to keep your business running smoothly while staying on the right side of the law. A great partner helps you anticipate as well as resolve any challenges that may arise. For example, moving money and setting up a business requires adherence to rules and regulations. The above, illustrate the need for finding the right partners across the business spectrum – banking and finance, suppliers and marketing. Investing time and effort in choosing your partners will go a long way in making your foray into India a resounding success.

If you are interested in exploring how we can partner in your India venture, please
get in touch via this enquiry form.

To watch ICICI’s webinar ‘Doing Business in India’, click here.

Get a free consultation with one of our India Advisers

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ICICI Bank UK PLC was incorporated in England and Wales on February 11, 2003 as a private company which then became a public limited company on October 30, 2006. ICICI Bank UK PLC which has presence in UK, Germany and Belgium. It is a wholly-owned subsidiary of ICICI Bank Limited, India’s largest private sector bank with total consolidated assets of US$ 172.5 billion at March 31, 2018. ICICI Bank Limited currently has a network of 4,867 Branches and 14,367 ATMs across India. The ICICI group has presence in 17 countries across the world ICICI Bank UK PLC offers a wide range of financial solutions to cater to personal, commercial, corporate, investment, treasury and trade requirements. It also provides support to companies trading and investing in India. The ICICI group is renowned for its use of technology and for offering the best in class service to businesses and consumers across the world.

Important information
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. Nothing in this publication shall be deemed in any way or for any purpose to constitute an agency, partnership or similar relationship with ICICI Bank UK Plc. You should not act upon the information contained in this resource without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, the ICICI Bank UK Plc, its members, employees and agents does not accept or assume any liability, responsibility or duty of care for any consequences for you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.