India Guide

Understanding the Indian Market

250 years of shared history between India and the UK have led to a widespread understanding of Indian food, people, film and literature in the UK. But businesses often make the mistake of misjudging their knowledge of Indian culture. Business success will require a good understanding of the underlying values, beliefs and assumptions of Indian culture and how they manifest themselves in the market and workplace.

However, India is both large and complex, and should not be seen as one market but a series of interconnected regional markets where the legislative and investment climate may change from one state to another.

The UK India Business Council have prepared a series of guides on key topics effecting business in India to help UK companies understand these differences, the challenges they present and of course how to overcome them. On each page you can also find relevant resources including factsheets, webinar recordings and guides.




You can access all of UK India Business Council’s resources related to doing business in India by registering for free. Find out more

Service Directory

UK India Business Council’s service network provides UK companies with a comprehensive directory of service providers operating in India. Find out more.

Case studies

Each year we help thousands of UK companies, from across a range of sectors, understand or access the Indian market. Read some of their success stories to find out how we can help you do business in India. Find out more.

Get a free consultation with one of our India Advisers

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