Swachh Bharat Abhiyan (Clean India Movement)

Swachh Bharat Abhiyan, or the ‘Clean India Movement’ in English, is perhaps the campaign with the most ambitious aim

Truly a visionary idea – this campaign is seeking to clean the streets, roads, and infrastructure of the 4,041 cities and towns in the world’s second most populous country.

This is India’s largest ever cleanliness drive, and has brought in around 3 million government employees as participants – illustrating the sheer size of the task at hand. It aims to improve hygiene by constructing thousands of individual, cluster, and community toilets across the country.

Prime Minister Modi, on launching the Swachh Bharat Abhiyan, was keen to highlight that this campaign is one that the whole country should get behind – leaving partisan loyalties to one side.

“I am not saying that our newly elected government has done everything for sanitation. I praise all governments before me, union governments and state governments, corporates and voluntary groups. Cleanliness should not be the job of sanitation workers alone,” he said.

If Swachh Bharat is successful, it will have a transformative impact on the lives of millions of Indians – many of whom will be able to enjoy longer, healthier lives as a result. Its potential impact should not be downplayed.

Next in this series: Skill India

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