Case study: Penguin Random House

The objective…

Assessment of the children English literature books market-A in India to shape a bespoke commercial strategy for Penguin Random House (PRH) to reassess India business plan, understand retail environment and channel dynamics and help PRH create an actionable roadmap to become the leading publishing house in India.

The challenge…

Over the past couple of years, driven by the pandemic and school closures, PRH has seen a huge shift in the Indian book retail landscape, as well as the demands parents have for books to help educate their children at home.

  •  A) Understand how parents (customer) discover and purchase books.
  •  B) Acquiring customer knowledge, data on bestselling books and trends on direct consumer insights.

The solution…  

The development of first-hand consumer insights from parents based on pan India surveys and focus groups discussions Direct feedback from consumers triangulated with overall market dynamic resulting in strategically actionable insights.​​

The result…

Outcome helped PRH to ensure that: a) Its publishing remains relevant and appealing to today’s India families and b) Provided PRH an edge versus competitors in the marketplace.

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