Boudoir London’s first store was founded in Juhu, Mumbai, two and a half years ago by Ms Dalbir Bains, a UK national with leading corporate experience in the Lingerie, Swimwear and Nightwear sector as Director of Buying for BHS. Having both generated a high level of interest from national media, Bollywood, and Indian women in need of clothes that fit, Dalbir has brought glamour and know-how to the Indian lingerie sector, where a renaissance has consequently begun.

It was born out of two real frustrations. First, the inability to buy good quality, properly fitting lingerie in India, which was ridiculous as India was fast becoming a sophisticated branded market. The lingerie retail environment which was usually male dominated was not really conducive to lingerie purchasing and women felt that they could not…

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