Pavers is a family company started by my mother, Catherine Paver, in 1970 when she could not find comfortable shoes to wear. She borrowed £200 from the bank to set up her company and started selling shoes and other products via house parties. It has since grown to 100 stores across the UK and Ireland with a sizeable web business as well as the world’s first 24 hour shoe TV shopping channel.

Pavers had been buying products from India for a number of years, but it was four years ago when I noticed a huge gap in the market for an international brand at prices above the local competition but well below major international brands such as Ecco and Geox. We currently retail in 20 Indian cities…

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