Case study: Institute of Civil Engineers

The objective…

Institute of Civil Engineers (ICE) is a successful, respected organisation globally, they had a relatively low profile in India, and were looking to build the brand further.

The challenge…

  • Formulate a business model for ICE that was more suited to the Indian market.
  • The company needed the right employees to go with it.
  • Build the ICE brand in India, and add new members to the company’s network.

The solution…  

UKIBC were able to find the right employees on the ground to assist with business development, providing ICE with the expertise needed to establish themselves as a recognised brand in India.

The result…

ICE are progressing towards their permanent establishment in the Indian market. They have also seen their Indian subsidiary grow its membership – 200 Members & counting​.

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