Case study: Institute of Civil Engineers

The objective…​

Institute of Civil Engineers (ICE) is a successful, respected organisation globally, they had a relatively low profile in India, and were looking to build the brand further.​

The challenge…​

  • Formulate a business model for ICE that was more suited to the Indian market.​
  • The company needed the right employees to go with it.​
  • Build the ICE brand in India, and add new members to the company’s network.

The solution…  ​

UKIBC were able to find the right employees on the ground to assist with business development, providing ICE with the expertise needed to establish themselves as a recognised brand in India.

The result…​

ICE are progressing towards their permanent establishment in the Indian market. They have also seen their Indian subsidiary grow its membership – 200 Members & counting​.

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