UK pet product brand Henry Wag launches on ecommerce platforms in India with UKIBC support

By Subhayu Ray

UK pet product specialist Henry Wag has launched on major ecommerce platforms, Amazon India and Flipkart, in India with support from UKIBC. The award-winning brand, which produces a range of products designed to promote pet wellbeing and a healthy outdoor lifestyle, enters the Indian market at an exciting time as India is home to 200m+ ecommerce consumers, making it the 4th largest retail market worldwide. With growing internet penetration and a rapidly rising middle class, the ecommerce market is projected to reach a USD 2 trillion valuation in the next decade.

Henry Wag founder Grant Rogers said: “The growing appetite for UK branded products in India, driven by increased levels of pet care and changes to the pet/parent relationship represents a huge opportunity for Henry Wag. To be entering the Indian market at this stage in its growth with so many new pet parents is very exciting. It gives us great satisfaction to know that our solutions to the challenges in pet care will become available to Indian pet parents. We have to thank UKIBC for holding our hands through the challenging process of navigating the steps to market and for helping us find the reliable partners needed to deliver this project. Over the coming months we are looking to establish distribution channels to brick and mortar stores and additional e-commerce platforms to be able to maximise our market coverage.”

UKIBC Associate Director, Subhayu Ray said: “India’s love for pets and pet wellbeing are evidenced by the phenomenal growth in the pet care market to GBP 1.13bn by 2025. A thriving e-commerce ecosystem enables Henry Wag to penetrate what was a highly fragmented pet food market. It was the right time for Henry Wag to enter India, riding on the back of the surging demand from the world’s 3rd largest online shopper base. Henry Wag’s world class accessories promote pet wellbeing by encouraging outdoor activity, allowing more exercise and a closer relationship between pets and humans. Henry Wag is truly a gift from the UK to India’s pet-lovers. Absolutely delighted to be a part of their India journey.”

The UKIBC worked hand in hand with our partners at Ad Yogi to support Henry Wag’s market entry. We reiterate our huge congratulations to Henry Wag on a successful launch and look forward to supporting it to enter further platforms and grow its footprint in India.

You can find Henry Wag products now available in India via Flipkart and Amazon.

For enquiries about the UKIBC’s ecommerce services, please contact Subhayu Ray using

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