Unlocking India’s E-Commerce Opportunities Part 2


Following the success of our webinar earlier this year, the UK India Business Council (UKIBC) is pleased once again to invite you to the second in our series, sharing the phenomenal opportunities that India e-commerce presents to UK companies, with our industry experts from ClickOnCare, Scale Global and UKIBC.

We are delighted to be joined by Niharika Rohella, Key Management Personnel, Product & Tech,ClickOnCare; Kiran Kumar Kolisetty, Co-Founder and CTO, Scale Global; and Imtiaz Ibrahim, CEO and Co-Founder, Scale Global, who will:

  • Examine the scale of opportunity available
  • Share market and consumer insights on PCB&W and FMCG & Healthcare (F&H) categories
  • Inform on how to gain traction with Indian consumers
  • Address the support available from DIT and UKIBC that you can leverage in gaining quicker access to India e-commerce

Opportunity awaits you! To secure your place on this webinar, please register here!

The Indian e-commerce market

Growing at 51%, the Indian e-commerce market offers UK businesses an opportunity to create alternative revenue streams in a ‘digital-first’ strategy, or to complement their existing India business by exposing their brand to more than 90% of Indian post codes and drive sales across multiple channels.

The last quarter of 2020 saw the e-commerce order volume in India grow by 36% with the Personal care, Beauty and Wellness (PCB&W) segment being the biggest beneficiary. PCB&W, FMCG and Healthcare (F&H) categories’ volumes grew by 95% and 46% year-on-year respectively.

The Indian e-commerce market is valued at USD 120 billion. Propelled by rising smartphone penetration (760m by2021), the launch of 4G network, and increasing consumer wealth, the market is expected to grow to USD 200billion by 2026.

You can see a recording and summary of our first webinar on this topic here.

Our experts

Niharika Rohella – Key management personnel, product & Tech, Clickoncare

Niharika is a go-getter! A Banker with a flair for e-commerce, diving deep into the nitty-gritty of international business and driving synergies across markets. She spearheads Strategic Initiatives across Industries and drives growth across the product and tech domains.

With a decade of experience in dealing with businesses based out of the United States and India, Niharika is passionate and committed to high performance and delivering results.


Experienced Founder, with a demonstrated history of working in the Management Consulting, Technology, E-Commerce and Consumer Goods.

While pursuing his bachelor’s degree at Indian Institute of technology, he founded a direct to consumer, alternative lifestyle brand. In two years, the brand was able to expand from India into international markets.

He exited from the venture, to pursue his interests in building a technology driven company that can create a global impact for businesses. He then founded Scale Global, to solve the bottlenecks faced by brands in going global, which, within a year, evolved from operating out of a basement in Hyderabad, India to having presence in about 10+ countries and empowering over 250+ brands. He is passionate about building technology ventures that can empower businesses with resources to leverage their full potential.

Currently been engaged with Scale Global as Co-Founder & CTO for Scale Global, helping global brands and leading manufacturers in expanding their global footprint through strategic e-commerce solutions across Asia, Middle East and Africa.


High performing Executive with 18 years of Leadership experience, demonstrated proficiency in developing and implementing strategy, staffing, training, budgeting and business development plans for leading global brands. Strategic planner skilled at both short-term and long-term goal setting. Demonstrated track record of building Collaborative system and processes engaging the internal functions such as information technology, sales, marketing and operations to fulfill online and offline business strategies in multi sales channels. Oversee client budget for key programs to maximize opportunities and ROI to position brands for long-term growth and profitability.

At Scale Global, his role includes accelerating brands e-commerce digital transformation by providing sustainable value chain through our integrated technology, marketing and supply chain expertise to discover and cater their global consumers.

Subhayu Ray – Associate Director, UK India Business Council

Subhayu joined UK India Business Council in June 2017. He is responsible for developing opportunities for British businesses in India across multiple sectors.

Ray has over 20 years of business consultancy experience, working across a wide spectrum of sectors such as FMCG, Food & Beverages, Retail, and Technology, and distribution channels in India, UK and Africa. He offers a unique blend of commercial acumen and entrepreneurial skills in understanding opportunities and challenges in developing business with established and tertiary brands in diverse market scenarios.

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