Seminar – What can the UK offer India?


‘Historic and linguistic ties’ are important, but these cliché terms no longer resonate with new generations in India asking what our bilateral relationship offers them looking forward. With India increasingly focusing on its near-East neighbours, the UK risks losing priority on India’s international bucket-list. In a soft-power discussion, UKIBC asks how the UK’s image, brand, and advertising can inspire renewal in the UK-India partnership.

For more information about soft power relations between the UK and India, read UKIBC’s blog ‘The Role of Soft Power in the UK India Trade Relationship‘.

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