Webinar – Unlocking India’s E-Commerce Opportunities Part 2

By Subhayu Ray

On 24th June, the UK India Business Council held the second in its series of webinars discussing India’s e-commerce market.

UKIBC Associate Director Daxa Bharadwa moderated the session alongside UKIBC’s e-commerce expert and Associate Director Subhayu Ray. The two were joined by an excellent panel of industry experts – Niharika Rohella, Key Management Personnel, Product and Tech, ClickOnCare; Imtiaz Ibrahim, CEO and Co-Founder, Scale Global; Kiran Kumar Kolisetty, Co-Founder and CTO, Scale Global; and Howard Parker, Director, Business Development, Scale Global.

India’s e-commerce market and ukibc’s e-commerce solution

There is no doubt that India’s e-commerce market provides vast opportunities to UK brands. Particularly given the increase in online purchases during lockdown, which may further accelerate market growth in the next few months.

Headed by Subhayu Ray, the UKIBC is committed to supporting UK brands’ India ambition across all channels of distribution – both bricks and mortar, and online. Working with the Department for International Trade, UKIBC offers a ‘digital-first’, faster route to the Indian market through a turnkey e-commerce solution. We have a structured approach to minimise risk for UK brands in their e-commerce journey.

Our partners

ClickOnCare is India’s largest Multi-Brand Speciality Store leading the e-commerce space in Cosmeceutical, Derma, and Nutraceutical. Their aim is to make Wellness & Personal Care aspirational and accessible by offering great customer experience. Niharika touched upon the opportunities in India e-commerce with respect to Health and Personal Care and how ClickOnCare can make UK brands accessible to Indian consumers through its distribution reach in Tiered cities besides the Metros. She also spoke about marketing support available to UK companies in building their brands online.

Scale Global is a commerce enabler helping brands with solutions in e-commerce, supply chain, brand marketing, and technology. Imtiaz and Kiran shared interesting consumer insights about Indian e-commerce including the use of smartphones, social media, buying behaviour, and factors influencing consumer buying decisions. They presented the recipe for success in India e-commerce and how Scale Global can help UK brands get traction amongst the Indian consumers. Howard briefly spoke about the support available to British brands from the UK-based account management team.

We would like to thank our brilliant speakers for providing their time and resources for this webinar. If you have further questions or are interested in discussing your e-commerce opportunities with UKIBC, please email Subhayu Ray at subhayu.ray@ukibc.com.

If you were unable to join our session on the day, or would like to go through the webcast again, we invite you to watch the webinar below for the discussion in full. You can also view our first webinar from this series here.

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