Fashion and Beauty Sector India: Market Entry Opportunities for UK Companies (2014)
India is currently experiencing a revolution in how consumer goods are marketed, sold and used.
As a result India’s organised retail sector presents immense opportunities for UK Fashion and Beauty companies, which benefit from India’s continuing love affair with British brands and belief. In the minds of Indians, UK brands represent style and quality. As such, UK companies have a unique window of opportunity across India.
So, to help UK companies make sense of this transition, the UK India Business Council, together with Cluttons, have produced this report on the opportunities and challenges in India’s Fashion and Beauty sector, and how companies such as Burberry, Lush, Pavers England and the Body Shop have accessed the emerging Indian opportunities securing rewards along the way.
