Beyond the Metros (March 2011)
India’s less-known or “emerging” cities offer huge business potential, which makes them ideal destinations for UK entrepreneurs and investors. They also offer, on the whole, higher growth rates, as they come from behind the major metros to gain a share of the wealth created by India’s rapid growth.
This report aims to inform UK plcs of the advantages and disadvantages of doing business in India’s emerging cities and explores the reasons why these markets deserve special attention.