Press Release: TVS Motor Company completes acquisition of Norton with support of UKIBC

By UK India Business Council (UKIBC)

Indian two-wheeler giant buys iconic United Kingdom-based “Norton” in order to help it grow and to “regain its rightful glory”

United Kingdom, April 17, 2020: TVS Motor Company Limited, world-renowned manufacturer of two-wheelers, is delighted to announce that it has completed the acquisition of Britain’s most iconic sporting motorcycle, “Norton”.

The groundbreaking acquisition of the legendary motorcycle maker reflects TVS Motor Company’s (TVSM) and India’s rapidly rising prominence in the international two-wheeler market.

Founded by James Lansdowne Norton in Birmingham in 1898, Norton Motorcycles is among the most popular British motorcycle brands of all time and is one of the most emotive brands today. Since the 20th century, Norton Motorcycles is renowned for their classic models and eclectic range of luxury motorcycles ranging from authentic retro classic reboots of the famous Commando to their contemporary 200 bhp, 1200cc V4 super-bikes.

Commenting on the acquisition, Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company said, “This is a momentous time for us at TVS Motor Company. Norton is an iconic British brand celebrated across the world. With its exciting range of products, Norton presents us with an immense opportunity to cater to the aspirations of discerning motorcycle customers around the world. We will extend our full support for Norton to regain its rightful glory.

“Norton will continue to retain its distinctive identity with dedicated and specific business plans. TVS Motor Company will work closely with customers and employees in building the success and pre-eminence of the Norton Motorcycles brand and we look forward to growing together globally in the years to come.”

UK Minister for Investment, Gerry Grimstone said:

“A huge congratulations to TVS Motor on this acquisition. As we fight coronavirus around the world, it is great to see business resilience, the preservation of jobs, and continued support for our highly skilled British engineers. It’s fantastic news that this British motorcycle company can carry on producing their world-class motorcycles with its headquarters in the UK.

“DIT is here to support and stand by businesses during this time, and we look forward to seeing the firm grow from strength to strength.”

Norton Motorcycles’ much acclaimed products include Commando, Dominator, V4 RR and the upcoming Atlas series.  This acquisition will also unlock strong synergies between both the brands and propel Norton’s growth by leveraging TVS Motor Company’s global reach and supply chain capabilities.

TVS Motor Company’s acquisition of Norton will build on the company’s existing engagement in the UK, having nurtured a long-term partnership of 30 years with Warwick Manufacturing Group (WMG), part of University of Warwick, a well-renowned institution engaged in assisting industries all over the world by providing research, education and knowledge transfer in engineering, manufacturing and technology.

The acquisition was undertaken under the guidance of UK India Business Council, and Rothschild & Co together with its subsidiary Arrowpoint Advisory acted as the financial advisor to TVS Motor, and legal advice for the transaction was provided by Khaitan & Co, and Slaughter and May.

View the press release in full here.

For further information, please contact:

Varghese M Thomas: vm.thomas@tvsmotor.com

Vice President – Corporate Communication

Contact : +919886605670


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