#AccessIndia – Finding Customers and Clients in India webinar

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The possibility of selling products and services to the rapidly expanding Indian market is becoming increasingly difficult to ignore for UK companies of all sizes. However, as in any new market, going into India requires due diligence and research on a range of issues including customers, market channels, promotion and advertising, and product demand.

Local knowledge is paramount, and it is advisable to engage with business networks, consultants, government support, marketing agencies and legal and accountancy advisers for additional support. When it comes to selling products or services in India, having even a basic understanding of the cultural differences with the UK will help you effectively determine your marketing objectives, identify potential customers and clients, and choose the right channels.

At this webinar, our experts will discuss how targeting the Indian market with your product or service can be a great revenue stream if done correctly. We will analyse the different factors that may influence your marketing strategy, explain the different ways in which you can find and build relationships with in-market customers and clients, and discuss how best to transact with your India based consumers.

For more information on ‘finding customers and clients in India’ register now.


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