The India retail sector is likely to grow at a compound annual growth rate (CAGR) of 9% to reach £1.2 trillion by 2030 , while online retail is estimated to reach £300 billion for the same period. The exponential growth of online retail can be attributed to key factor such as increased internet penetration, proliferation of smart phones and credit cards, value – add services such as ‘cash-on-delivery' and most importantly, a dramatic shift in consumer attitudes and buying behaviour. Online retail is expected to be at par with the physical stores in the next five years and India’s e-commerce market is estimated to grow by 21.5% and reach US$74.8 billion in 2022 India’s ecommerce market to grow by 21.5% in 2022 with organised retail penetration at 19% as of 2014, opportunities exist for UK retailers, food and drink producers, and logistics and other associated services. The UK’s retail sector reached £403 billion in sales in 2020, and is recognised as being one of the leading retail markets in Europe as it currently holds the highest proportion of international retailers whilst also being Europe’s largest e-commerce market. In the pandemic (and due to other forces related to digitalisation and consumer preferences), the e-commerce market became of heightened importance and British businesses reacted accordingly. In 2021, at over £92 billion, the UK made the highest number of online sales in Europe meaning that it led the switch to an increasingly online world.