Lucian is the energetic face behind BraveNewTalent.com, the social recruiting platform that builds social media communities for employers. He has been honoured as Europe's youngest Young Global Leader (YGL) by the World Economic Forum. He is also winner of the Global Enterprising Young Brit of 2009 and in the UK's 'Top 10 Young Entrepreneurs to Watch in 2010'. He is on the UKTI (UK Trade and Investment's) Global Entrepreneur Program with BraveNewTalent being described by the UK Government as a "Technology Company of Exceptional Potential".

Lucian used the BraveNewTalent platform to head up the global social media outreach for One Young World - an initiative to give young people a place to engage and have their voices heard about their future. BraveNewTalent successfully engaged over 100,000 young people from more than 140 countries without any advertising budget. This demonstrated the global power of social recruiting.

Aside from BraveNewTalent, Lucian is passionate about social media, youth leadership and entrepreneurship and has a long association to India. He is involved in various philanthropic initiatives in his spare time, such as Take Heart India, a charity that provides blind students in rural India with the IT skills that guarantee them a job for life.