Anthony Good founded what became Good Relations Group plc (the first public relations consultancy to become a fully listed public company) after a period as management trainee with Distillers Group, a spell in journalism and five years with the UK's then largest independent airline group, starting as Public Relations Officer and ending up with a group marketing role.
His involvement with India began in 1970 as a consultant for Grindlays Bank, who bought Cox & Kings Ltd and involved him in turning it into a leading tour operator specialising in India. He subsequently served for eight years as a director of Grindlays Commercial Holdings Ltd. He has been Chairman of Cox & Kings since 1975 and a shareholder since 1980 when Grindlays had to dispose of all of its non-banking interests. In preparation for its IPO on the Bombay Stock Exchange in December 2009, the Indian company acquired its former parent in the UK and is now parent company of a group with subsidiaries in the UK, USA, Japan, Singapore, Dubai, Australia and New Zealand. In September 2011 it made a successful bid for Holidaybreak plc, a major UK travel company.
In 1988 he founded Good Relations India Ltd, now a leading corporate strategy & PR company in the sub-continent, with seven offices in the major metros representing both Indian companies and multinationals. He introduced Marks & Spencer to India and was more recently involved in their JV with Reliance Industries. He was also responsible for the JV between United Distillers and the Indian UB Group and later between Scottish & Newcastle Breweries PLC and United Breweries. He brought Sun Life to India, leading up to their JV with Birla Group.
He is now Global Chairman of Cox & Kings as well as Chairman of the UK India Business Council India PVT Ltd and of Good Relations (India) Ltd, Tulip Star Hotels Ltd, NeutraHealth plc, Benney Watches plc and I-Connections (UK) Ltd. He is also a director of DQ Entertainment plc and of the UK India Business Council.