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Retailers may target fitness and health consumers, hints survey (DNA)

26 January 2012012012


"There is an opportunity for food manufacturers and retailers to be a solution-provider to the weight-conscious Indian consumer," says Adrian Terron, executive director, retailer & shopper, Nielsen India. He should know. According to Nielsen Global Survey conducted between March-April and August-September 2011, consumers in cities like Delhi and Mumbai are shifting towards natural and organic foods while aiming to reduce intake of processed foods.

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