With agriculture as the primary livelihood, the rural population comprises 68% of India's population. In absolute numbers this is about 830 Million people who live in over 600,000 villages across the length and breadth of the country. This population is increasingly becoming the centre of attention of multiple industries as their spending capability is rising. However, they also live with a wide number of challenges - poor roads and connectivity, lack of electricity, water and sanitation issues are the norm. Today, rural India spends most of its income on food, but as a number of government development policies begin to enhance rural infrastructure, it is expected that discretionary spending capability will rise. However one looks at it, this rural population represents a massive opportunity that requires a variety of technologies to support them.

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• March 2012 - Digital Innovation Report
• December 2011 - Digital Innovation Report